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Hi there, I’m Antônio Farias!
I lead product, marketing and growth, aligning strategy, delivery and go-to-market in a continuous loop.
With over a decade of experience across industries like retail, justice, telecom and Web3, I’ve been leading product development and launching DeFi protocols since 2021, managing cross-functional teams across product, engineering, design, marketing, and community.
Strategy Communication Creativity Analytics Facilitation
I use user research, branding strategy, performance marketing, agile methodologies and product-led growth to improve projects, and get them to market faster. My approach integrates product vision, technical execution and market positioning to ensure adoption and retention through continuous iteration, community engagement and strategic partnerships.
My framework combines business data analysis, market, and customer research and process best practices. I enjoy creating incentive programs, optimizing funnels and analyzing user behavior to build better products and strengthen ecosystems.
WHERE I’VE WORKED
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